Mike Paterson - President / General Manager

Mike has worked in the radio, media, and broadcast industry for 30 years, gaining experience in every aspect of the business, including being one of the first Digital Sales Managers nearly 20 years ago. As a seasoned General Manager, he is passionate about advancing the communities where we serve, helping advertising customers grow their business, and growing the careers of his co-workers. In addition to Mid-West Family, he is also involved in many local community service organizations. Outside of the office, Mike enjoys driving his teenage twins everywhere and making sure the Chicago sports teams attempt to win something before 2040.

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Amy Mazzarese 

Blog Posts by Mike Paterson

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Radio & Digital Marketing: A Match Made in Heaven

Digital marketing is constantly evolving, changing how businesses approach their marketing strategies and goals. While digital marketing alone is vital for a business's growth, by combining the power of radio and digital advertising, organizations of all sizes can get closer to achieving their revenue goals... Read more.

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Unleashing the Potential of Radio and TV Advertising for Your Brand

To generate better brand recognition for your company, you don't just need to have more ads—your ads need to be where your market pays attention, when they pay attention to it. Each channel you use for your brand recognition efforts matters, and each one can garner a huge audience.... Read more.

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Beyond Radio: Discover Full-Funnel Marketing Solutions with Mid-West Family Northern Illinois

While Mid-West Family Northern Illinois is renowned for radio advertising in local Rockford and DeKalb, we do much more than that. Did you know we offer full-funnel marketing solutions that reach customers across all platforms? That’s right, and we’re guaranteed to be on the same level as other local and regional agencies... Read more.