Kim DiGiovanni - VP, Director of Sales
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Blog Posts by Kim DiGiovanni
Do You Know Who Your Customers Are?
Understanding your customers is vital for business success. In this blog post, we explore the significance of comprehending your customer base. We delve into the power of data collection, uncovering insights to drive marketing strategies. Discover how buyer personas help engage your audience. Join us on this exciting journey through the business landscape. Get ready to acquaint yourself with your customers like never before, gaining a competitive edge in today's market... Read more.
Marketing Investments are Necessary but ROI Takes Time
Successful marketing in today's fast-paced world requires patience, a well-thought-out long-term strategy, and a focus on building genuine connections with the target market. Businesses should prioritize long-term growth over short-term gains by investing in marketing efforts and establishing a solid foundation for sustained success. It's all about understanding the concept of return on investment (ROI) and planning for the future... Read more.
Study Shows Audio Advertisements Triumph Over Video in Garnering Attention and Enhancing Brand Recall
It is not always clear which types of advertisements will greatly impact the consumer base. The best advertisements appear out of nowhere like a bolt of lightning... Read more.